Social Media Ranking Factors for SEO

Does social media influences your natural search engine position? And if, in which way and how strong?

Fact is, social media does affect your search engine position, even if the most services are using nofollow tagged links, is there still a minimum linkjuice transfered.

Beside this tiny effect, Google and also Bing are using several Social Media factors to determine your Search engine position. All these social media seo factors have a little effect on your search engine performance, I guess I heard something about 7% (All together), but this isn´t for sure.  (Well, it´s about 6% )

Below you find a collection of the most important Social ranking factors used by Google, Bing and Yahoo :

1. Amount of Followers / Fans / Subscribers

As you will already know should you have your own Twitter profile dedicated to your business. The more influence yopur Twitter account haves on Twitter, the more people are following you, the moreauthority is transfered though your Profile link in the eyes of Google.

2. Popularity of your Followers and Friends (Twitter)

The popularity of the people following your Tweets also haves a influence. The more popular people following you, the better will Google weight your website..

3. Relevancy (Twitter)

Another point to keep in mind is that related Twitter user will provide more benefits to your website than completely unrelated Twitter followers or Facebook fans.. Someone in your industry retweeting your Tweets is much more valuable than anyone unrelated to your niche or market.

4. Amount of Retweets / Likes (Twitter)

How often are other people sharing, retweeting or liking your content? More follower will basically lead to more retweets, but here is the ratio between Tweets and retweets the important factor, this also applies for Likes and Dislikes (YouTube).

5. Amount of Fans

It´s highly recommended to create your own Facebook profile for your Business or Company, just like your Twitter account. Just like with your Twitter profile will get your url more value the more Fans and likes you get on Facebook. So each url pointing to your website will transfere more linkjuice the more people are liking your stuff on Facebook!

6. Comments on Facebook and Youtube

It´s important to get your visitors to interact with your Fanpage. Only a high amount of likes doesn´t look natural and may get your account banned.. Try to interact with your fans and visitors, ask questions or run contests for example!. The most successful Fanpages got a lot of user generated content.

7. Youtube Video Views

Whenever you post content to Youtube, make sure to include a link pointing to your website inside the videos description! More video views will add more value to your websites link!.

8. Video Commenting

Start commenting on popular videos, invite friends on Youtube, and engage with others. The more comments you make, the more links are pointing to your profile, the more valuable is your websites link in the exes of Google!.

9. Your Video And Channel Title and Description

Ensure to apply the same onpage seo basics to your YouTube video like you hopefully did it for your website. At least ensure to use your target keyword in

your Title, your description and your video tags. This will not only help yor video to get traffic, but it also will be more valuable in terms of seo to your website.

10. The Ratio between Likes and Dislikes

Well, The more people are liking your videos in relation to people don´t liking your content, the better! This may also apply to Follows/Un-Follows, for instance!

11. Positive and Negative Mentions

Track your social brand performance . Ensure to have much more positive mentions than negative. Google is already working and investing in this field, so it´s really worth tracking. You can use a tool like Radian 6 or Postrank for example!

12. General Social Puplicity

Your websits popularity accross all the major social networks.

This factor shows that your content is important and valuable to almost all people, and not only to users of specific platforms, services or interests. Its a good idea to use a tool like How Sociable to track your performance in this  field.

Search engine optimization is a stadily changing field, so don´t take this as absolutum! Fact is Social Media is getting more and more popular as well as important in the online world. So Google won´t make the mistake to exclude it completely from their algorithm.

For more detailed informations about Social media and their influence on SEO I highly recommend to sign up for my newsletter below to download my “Social SEO Factors Exposed” report, containing lots of valuable information, tips and tricks on how to use Social networks to increase your Search Engine Position. I included a very informative interview with both a Bing and a Google ranking expert, click here to download your Social SEO Report now.

Use the Button below to contect though Facebook and download your Social SEO Report, containing lots of useful information to rank your sites higher in the Search Engines :

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